Have you always wondered how do celebrities look flawless all the time?
In addition to great makeup and photoshop tools; however, skincare trends are now not only limited to celebrities. Gone are when people used to buy any cosmetic product because their favourite celebrity endorsed it. People have grown more rational towards their skin’s needs.
Therefore, the spotlight has shifted to the ingredients of the products. The new movement of ‘Skinimalism’ also promotes healthy skin rather than hiding flaws through makeup. The cosmetic industry is gradually embracing and including every type’s skin.
A range of beauty products, suiting to every skin, is now available in the market. From Vit C to azelaic acids, the variety of bioactive is endless. Recently, there’s another mysterious ingredient making a storm in the market.
What is it? Where’s it?
What is it? Where’s it?
(In your kitchen!)
The lemons, coconut oil, and yoghurt are such teenage things. The obscure hero here is the “oatmeal”. Yes, apart from being a rich superfood, highly recommended by dieticians, oats are holy-grail for sensitive skin. The usage of oatmeal in skincare is ancient. The Egyptians used to have oatmeal baths as soothing practices.
The Science Behind
The Science Behind
Oat bran is packed with vitamin B complex, vitamin E, beta-glucan, fats, and amino acids. The bioactive constituents are various phenols like avenanthramides, which are particularly anti-inflammatory.
How is it being used?
How is it being used?
The colloidal form of oats is used for cosmetic purposes. Colloidal oatmeal is ground oats placed in a liquid medium.
The Benefits
The Benefits
The phenols present in the oatmeal exhibit great anti-itch properties. The anti-inflammatory activity promotes healing in allergic conditions. The topical application of colloidal oats relieves psoriasis. The richness of beta-glucan provides a great moisturizing effect to the skin. The lipids and saponins present in the seed extract make the skin plump by improving the skin’s natural barrier. Vitamin B constitutes skin-lightening properties. It acts by reducing scarring and fading acne marks.
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Ellen S Kurtz, in her article-Colloidal oatmeal: history, chemistry, and clinical properties, talk about the UV-A absorbing properties of flavonoids present in oats. The proteins provide an affinity to colloidal oatmeal for water, thus making it a hydrating agent.
Colloidal oatmeal: history, chemistry, and clinical properties,
Hadley King, a dermatologist based in New York, advocates for soothing properties of the colloidal oatmeal. The starch and cellulose fibre are excellent emollients. Therefore, it has been recommended for treating eczema and sunburns. She further adds that avenaceous in oats have great anti-fungal properties.
Thumbs up from all over the world
Thumbs up from all over the world
The beauty influencers are on and often come up with various DIY recipes. The compatibility of oatmeal makes it comfortable to pair it up with other elements.
The reports and studies conducted around the world have pushed for the integration of oats into regular skincare products. The top players of the cosmetic industry have launched a skincare range containing colloidal oats. The demand for organic and vegan compositions has further promoted its use.
The gentle cleansers for sensitive skin have oat seed extract largely. The dry skin population is in love with oatmeal-containing moisturizers. Ellen S Kurtz also mentions colloidal oatmeal regulation by the US FDA to use as a skin protectant. It also finds itself a place in the field of gentle exfoliants. The oat kernel oil is widely used for its prebiotic properties.
Oatmeal is a traditional bioactive. Its least side effects have pitched for its re-estimation as an essential skincare ingredient.
The interest in skincare continues the grow. Thus, oatmeal has a bright future ahead in the industry.
